| Note: Click here to view this email in your browser. Good morning, We have only one sell rule in the Sure Passive Income Newsletter. That one rule is to sell when a stock breaks its streak of consecutive annual dividend increases. This occurs when a stock does any of the following: - Fails to increase its dividend
(flat year-over-year-dividends)
- Reduces its dividend
(declining year-over-year dividends)
- Eliminates its dividend
This means dividend policy entirely dictates when we sell. The ultimate goal of the Sure Passive Income Newsletter, and dividend growth investing in general, is to realize dividend growth over time (as the name implies). When a stock fails to generate dividend growth, it isn't doing what we purchased it for. For a dividend growth investor, selling a stock that isn't growing its dividend is a lot like disposing of a refrigerator that doesn't keep food cold – in either case, the reason you bought is no longer valid. So long as dividends are increasing, we want to buy and hold forever. Having additional selling criteria can interfere with the long-term dividend compounding of any previous buy. And focusing on the dividend streak for sell signals sidesteps several selling-related sources of investing errors Stock price is commonly used as a sell signal. This is often seen with "stop-loss" style sell rules. These rules can have a significant detrimental effect on investing performance. The stock market does not care at what price you purchased a security. Setting a sell price 10% or 20% below where you purchased, is completely arbitrary to business fundamentals. While admittedly, this limits losses for any one investment, it also makes the likelihood of any investment losing money higher, because you are penalized by volatility. Price volatility can result in selling with stop-loss sell rules – and at a point when a stock may be a significantly better buy. Imagine selling your house because someone offered you 20% less than what they did a month ago. The idea is comical – it would never happen. Yet that's how stop-loss sell rules operate. Another common reason to sell (and one we've employed previously) is to sell based on fundamentals. If fundamentals are temporarily declining, the thinking goes, it makes sense to sell. And there is certainly merit to this. But the reality is that virtually all businesses go through good periods and bad periods. Selling when things look down can mean selling when prices are down, even if the dividend is still growing. When fundamentals temporarily look weaker, but management continues to increase the dividend, that is a clear sign that they expect the company to rebound. Of course it doesn't always work that way, but dividend growth is a positive signal. By the same logic, even if things are going well with a company's fundamentals currently, if a company's management fails to increase the dividend that is a clear sign that the company is either no longer prioritizing dividends as a capital allocation strategy, or, more likely, that the company is expecting to see weak (or negative) growth ahead. In either case, the dividend streak has ended, so the security is no longer doing what we purchased it for, and should be sold. Of course, a dividend streak ending is not our preferred outcome. We'd prefer to buy and hold forever, so long as the dividend streak keeps increasing. And that's where the Sure Passive Income Newsletter shows its value. The Sure Passive Income Newsletter analyzes our Top 10 buy and hold forever securities for rising passive income. It publishes out on the 3rd Sunday of every month. The stocks we recommend in the Sure Passive Income Newsletter are meant to be purchased once and never sold. The Sure Passive Income Newsletter first published in October 2020, and is now over 4 years old. More than 3,600 investors currently receive the Sure Passive Income Newsletter. And in the 4+ years the Sure Passive Income Newsletter has been around, we've had just 5 sell recommendations (or 3, not counting spin-offs). Sells occur rarely when investing in high quality dividend growth stocks for long-term rising passive income. The Sure Passive Income Newsletter has everything you need to build your buy-and-hold-forever dividend stock portfolio for rising passive income, including: - Detailed analysis on our Top 10 buy and hold forever dividend growth stocks now.
- Actionable sell recommendations as needed (which occur rarely).
- A to-the-point portfolio building guide, and much more.
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"In my investment tracking spreadsheet, these Passive Income stocks are labeled the Untouchables and I am prepared to hold them forever. May this newsletter go on in perpetuity!"
– Sure Passive Income Newsletter member There's no risk in trying the Sure Passive Income Newsletter because of the 7 day free trial and 60 day full refund period... But there is serious upside potential to investing in high quality buy and hold forever dividend growth stocks. Click the button below to start your 7 day free trial now. The Sure Passive Income Newsletter annual plan, only $199/year $81/year. Enter coupon code SAVE118SPI if it doesn't apply automatically. To your rising passive income, Ben Reynolds
Founder, Sure Dividend P.S. We are committed to your long-term investing success. Email us at support@suredividend.com with any questions. P.P.S. The new February 2025 edition of the Sure Passive Income Newsletter goes live this Sunday morning! Click here to start your risk-free 7 day trial with the deep discount price locked in. | 